The Ask
Develop a landing page and Google Display ads that raises awareness of Signature Sous Vide’s variety of different products.
My Role
Lead Designer
Strategist
Background
Signature Sous Vide is rolling out a series of new products and asked our team to develop an advertising campaign to increase awareness among their target audience.
To fully understand their product set and their goals for this campaign, we scheduled a discovery call with their marketing and sales team to ask questions and collect any materials that will help in the creative development process.
Initial Concepts
After gaining a full understanding of their brand guide and goals for the campaign, I began creating a wireframe and high-fidelity mockup for the landing page. I also collaborated with my copywriter to sketch out some ad concepts.
Final Creative
When a brand provides a definitive style guide and high-quality images, designers have the needed tools to execute an on-brand advertising campaign that is in line with their vision and goals. These materials made the turnaround time on getting this campaign into market very efficient.
Why is this important?
Introducing a new product to the market is not only a business milestone, but a strategic endeavor that can shape the trajectory of a company's success. In today's competitive landscape, where consumer preferences evolve rapidly and market saturation is a constant concern, launching a new product demands strategic planning, innovative thinking, and effective execution. Strategic design and creating meaningful user experiences plays a crucial role in this endeavor. When a user arrives on a landing page, they should be met with the most important information laid out in a way that guides them toward an action (purchase, form fill, etc.). I believe we accomplished this by providing value to Signature Sous Vide’s audience through powerful copywriting, ad design, and user-first design and infrastructure on the landing page.